Beyond Bending Tell You How
If you own or operate an assisted living facility, you know the importance of having a steady stream of clients. However, getting those clients can be a challenge, especially if you’re just starting out. Here are some tips to help you get more clients and grow your business.
1. Build a Strong Online Presence
Nowadays, people turn to the internet when they’re looking for products or services, including assisted living facilities. That’s why it’s important to have a strong online presence. Make sure your facility has a website that’s easy to navigate and provides all the information potential clients need. You should also create social media accounts and regularly post updates about your facility.
2. Get Referrals from Current Clients and Their Families
Word-of-mouth referrals are one of the most effective ways to get new clients. Make sure your current clients and their families are happy with your facility and encourage them to spread the word to their friends and family members who may be in need of assisted living services.
3. Partner with Local Hospitals and Healthcare Providers
Local hospitals and healthcare providers are often the first point of contact for people who need assisted living services. Consider partnering with them to offer your services to their patients. You can also offer to host informational events or seminars for their staff and patients.
4. Attend Community Events and Fairs
Attending community events and fairs is a great way to get your facility’s name out there and meet potential clients and their families. Make sure you have plenty of informational materials on hand, such as brochures and business cards.
5. Offer Special Promotions or Discounts
Offering special promotions or discounts can be a great way to entice potential clients to choose your facility over your competitors. For example, you could offer a discount on the first month’s rent or waive the move-in fee.
6. Advertise in Local Newspapers and Magazines
Advertising in local newspapers and magazines can be a great way to reach potential clients who may not be actively looking for assisted living services. Make sure your ads are eye-catching and provide all the necessary information, such as your facility’s name, location, and contact information.
7. Host Open Houses and Tours
Hosting open houses and tours can give potential clients and their families a firsthand look at your facility and the services you offer. Make sure your facility is clean and well-maintained, and be prepared to answer any questions they may have.
8. Join Local Business Organizations
Joining local business organizations can help you network with other business owners and potentially gain new clients. Look for organizations that cater to seniors or healthcare providers.
9. Respond to Online Reviews
Online reviews can have a big impact on your facility’s reputation. Make sure you respond to both positive and negative reviews in a timely and professional manner, and address any concerns the reviewer may have.
10. Offer Exceptional Service
At the end of the day, the best way to get new clients is to offer exceptional service. Make sure your facility is clean, well-staffed, and provides all the necessary services and amenities. Happy clients will be more likely to refer their friends and family members to your facility.
