Beyond Bending Tell You How
Real estate marketing is a crucial aspect of the industry, and it is essential to have the right tools and strategies to stand out in the market. With the rise of digital marketing, real estate professionals now have a plethora of options to choose from, including various products and services that can help them reach their target audience and generate more leads.
In this guide, we will explore the most popular real estate marketing products available in the market, their features, and how they can help you grow your real estate business.
1. Real Estate Websites
A website is an essential tool for any real estate professional. It serves as a hub for all your online activities, such as property listings, blog posts, and client testimonials. A well-designed and user-friendly website can help you establish your brand, showcase your expertise, and build trust with potential clients.
Some of the top real estate website builders include:
| Website Builder | Features | Pricing |
|---|---|---|
| WordPress | Customizable templates, plugins, and integrations | Free to $45/month |
| Squarespace | Easy-to-use drag-and-drop builder, mobile-responsive templates | $12 to $40/month |
| Wix | Drag-and-drop builder, AI-powered design, SEO tools | Free to $35/month |
When building your real estate website, make sure to include:
- A clear and concise value proposition
- High-quality property listings with professional photos and videos
- Testimonials and reviews from past clients
- Informative blog posts that showcase your expertise and industry knowledge
- Contact information and a lead capture form
2. Real Estate CRM Software
A Customer Relationship Management (CRM) system can help you manage your leads, clients, and transactions more efficiently. It allows you to keep track of all your interactions with potential and existing clients, automate your marketing campaigns, and analyze your performance metrics.
Some of the top real estate CRM software include:
| CRM Software | Features | Pricing |
|---|---|---|
| Top Producer | Lead capture, automated follow-up, transaction management | $40 to $80/month |
| BoomTown | Lead generation, predictive CRM, marketing automation | Custom pricing |
| Zoho CRM | Lead management, email marketing, social media integration | Free to $40/user/month |
When choosing a real estate CRM software, consider the following factors:
- The size of your team and the number of leads you generate
- The features that are most important to your business
- The level of customization and integration with other tools
- The pricing and scalability of the software
3. Real Estate Email Marketing
Email marketing is a cost-effective way to reach your audience and keep them engaged with your brand. It allows you to send personalized messages, promote your latest listings, and provide valuable insights and tips to your subscribers.
Some of the top real estate email marketing software include:
| Email Marketing Software | Features | Pricing |
|---|---|---|
| Mailchimp | Drag-and-drop builder, automation workflows, audience insights | Free to $299/month |
| Constant Contact | Easy-to-use builder, list segmentation, social media integration | $20 to $45/month |
| GetResponse | Responsive templates, autoresponders, landing pages | $15 to $99/month |
When creating your real estate email marketing campaigns, keep in mind the following best practices:
- Segment your email list based on demographics, behavior, and preferences
- Personalize your messages with the recipient’s name and relevant content
- Include a clear call-to-action that encourages the recipient to take action
- Test your emails for deliverability, open rates, and click-through rates
4. Real Estate Social Media Marketing
Social media is a powerful tool for real estate marketing, as it allows you to reach a wider audience, engage with your followers, and showcase your listings and expertise. It also provides valuable insights into your audience’s behavior and preferences, which can help you tailor your marketing efforts.
Some of the top real estate social media platforms include:
- TikTok
When using social media for real estate marketing, consider the following tips:
- Post high-quality photos and videos that showcase your properties
- Engage with your followers by responding to comments and messages
- Provide valuable insights and tips that showcase your expertise and industry knowledge
- Use hashtags and keywords to increase your reach and visibility
5. Real Estate Virtual Tours
Virtual tours are a game-changer for real estate marketing, as they allow potential buyers to experience a property from the comfort of their own homes. They provide a 360-degree view of the property, allowing viewers to explore every room and detail.
Some of the top real estate virtual tour software include:
| Virtual Tour Software | Features | Pricing |
|---|---|---|
| Matterport | 360-degree tours, floor plans, 3D models | $9.99 to $309/month |
| Pano2VR | Interactive tours, hotspot editor, Google Street View integration | $149 to $699/license |
| Realync | Live virtual tours, recorded tours, lead capture | Custom pricing |
When creating your real estate virtual tours, keep in mind the following best practices:
- Use high-quality cameras and equipment to capture the property
- Include detailed descriptions and information about the property
- Provide clear navigation and call-to-action buttons
- Optimize your tours for mobile devices and slow internet connections
6. Real Estate Print Marketing
Print marketing is still a viable option for real estate marketing, especially if you want to target a local audience or showcase your properties in a tangible format. It includes flyers, brochures, postcards, and other printed materials that you can distribute to potential clients or leave in public places.
When creating your real estate print marketing materials, consider the following tips:
- Use high-quality images and designs that catch the reader’s attention
- Include your contact information and a clear call-to-action
- Highlight the unique features and benefits of the property
- Distribute your materials in high-traffic areas or to targeted audiences
7. Real Estate Video Marketing
Video marketing is an effective way to showcase your properties and provide valuable insights to your audience. It allows you to tell a story, showcase your personality, and create an emotional connection with your viewers.
Some of the top real estate video marketing tools include:
| Video Marketing Tool | Features | Pricing |
|---|---|---|
| Biteable | Easy-to-use video maker, templates, stock footage and music | Free to $49/month |
| Animoto | Drag-and-drop video builder, music library, brand kit | $5 to $49/month |
| Wistia | Video hosting, analytics, lead generation | $99 to $299/month |
When creating your real estate videos, keep in mind the following tips:
- Keep your videos short and engaging, with a clear message and call-to-action
- Use high-quality cameras and equipment to capture the property and your message
- Include captions and subtitles for viewers who watch without sound
- Share your videos on social media, your website, and other relevant channels
8. Real Estate SEO
Search Engine Optimization (SEO) is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs). It is a crucial aspect of real estate marketing, as it can help you attract more organic traffic and generate more leads.
When optimizing your real estate website for SEO, consider the following tips:
- Research your target keywords and use them strategically in your website copy and metadata
- Optimize your website’s loading speed, mobile responsiveness, and user experience
- Provide valuable and informative content that answers your audience’s questions and concerns
- Build high-quality backlinks from other relevant and authoritative websites
9. Real Estate Podcasting
Podcasting is a growing trend in real estate marketing, as it allows you to provide valuable insights and tips to your audience in an engaging and convenient format. It also helps you establish yourself as an authority in your industry and build a loyal following.
Some of the top real estate podcasts include:
- The Tom Ferry Podcast Experience
- The Real Estate Guys Radio Show
- The BiggerPockets Real Estate Investing Podcast
When creating your real estate podcast, keep in mind the following tips:
- Choose a niche and topic that aligns with your expertise and audience’s interests
- Provide valuable insights, tips, and case studies that showcase your industry knowledge
- Invite guest speakers and experts to share their experiences and perspectives
- Promote your podcast on your website, social media, and other relevant channels
10. Real Estate Lead Generation
Lead generation is the process of attracting, nurturing, and converting potential clients into loyal customers. It is a crucial aspect of real estate marketing, as it can help you grow your business and increase your revenue.
Some of the top real estate lead generation tools include:
| Lead Generation Tool | Features | Pricing |
|---|---|---|
| Zillow Premier Agent | Exclusive leads, lead management, advertising options | Custom pricing |
| Realtor.com | Verified leads, lead nurturing, advertising options | Custom pricing |
| REDX | FSBO and expired leads, lead management, dialer system | $39.99 to $99.99/month |
When generating real estate leads, consider the following tips:
- Target your ideal audience based on demographics, behavior, and preferences
- Provide valuable and informative content that addresses their pain points and concerns
- Offer incentives and promotions that encourage them to sign up for your services
- Follow up with your leads promptly and consistently through various channels
Conclusion
Real estate marketing products offer a wide range of options for real estate professionals to grow their business and reach their target audience. By leveraging the right tools and strategies, you can establish your brand, showcase your expertise, and generate more leads and revenue.
Whether you choose to focus on building a user-friendly website, implementing a CRM system, creating engaging social media content, or producing high-quality videos and podcasts, the key is to stay consistent, provide value, and adapt to the changing market trends.
